May 16, 2023
Track What Matters Most by Pebblebee w/ Founder Daniel Daoura & CEO Doug Bieter - BRT S04 EP20 (182) 5-14-2023
What We Learned This Week
- Pebblebee has small lite weight trackers with long battery life + rechargeable, & eco-friendly
- Has global range, so you rest easy knowing your items are always within reach - GPS + Bluetooth
- Ease, Efficiency & Expandable - Choose the size tracker to suit your specific needs
- AI + Safety - prevent miss-use of tech
- Market Size of $4 Bil & growing
Daniel Daoura
https://www.linkedin.com/in/daniel-daoura-3b363a7/
Pebblebee – Founder / CTO
Pebblebee
is a multifaceted trackables company giving people peace of mind
with our patented tracking solutions. We've engineered best in
class, feature rich solutions that help you keep track of what
matters most. Our Pebblebee product line caters to both consumers
and businesses alike. We help connect consumers to their valuables
and loved ones with wireless technologies such as LTE cellular and
bluetooth.
Learn more at www.pebblebee.com. We work to give you Peace of
Mind.
Daniel Daoura, Founder & CTO, Pebblebee
Daniel Daoura is founder and chief technology officer of Pebblebee. A serial entrepreneur with over two decades of experience, Daniel has emerged as a visionary leader in the trackables industry. Daniel’s journey to Pebblebee began at the University of Washington, with his thesis focused on predicting satellite communication traffic for military asset tracking systems. This would lead him to Boeing, where he spent over 10 years in lead engineering roles developing global software and hardware systems for military asset tracking communication systems. Leveraging this experience, Daniel ventured into the finder space, creating Pebblebee to help people track what matters most to them. To date, Daniel has more than 30 patents in the trackable and finder market. Daniel holds a B.S. in Computer Engineering and an M.S. in Electrical Engineering from the University of Washington, as well as an MBA in Finance from Seattle University.
Doug Bieter, CEO, Pebblebee
https://www.linkedin.com/in/doug-bieter-18643a/
Doug Bieter is chief executive officer of Pebblebee. In his role, Doug oversees business direction and operational plans to ultimately drive company growth. This includes managing corporate, financial, go-to-market strategy/execution and ultimately performance of the overall business. Doug is a Silicon Valley veteran with over 20 years of experience launching innovative new consumer products both domestically and internationally, and working with many early-stage companies from inception to exit. In his career, Doug has been responsible for strategy and go-to-market development in brands such as TiVo, Dropcam, Nest, eero, Owlcam, and more. Most recently, Doug has been Managing Director of Sourcenext US, driving corporate investments and partnerships in early to mid-stage companies looking for capital to drive international growth. Doug studied Economics, Marketing and Finance from the University of Minnesota.
Traditionally, tracking devices are best known as gadgets to help find your keys. But as the technology has evolved, it has grown beyond stocking stuffers into a $4B industry with limitless uses for consumers and businesses alike.
Pebblebee is at the forefront of Tracking 3.0 and is creating a connected global tracking ecosystem for all.
A major complaint against digital tracking solutions such as AirTag, SmartTag, Tile, etc. is that they either only work exclusively for iOS or Android, or you have to use it with a specific app. Pebblebee is the first tracking solution that is cross platform compatible and works natively on iOS or Android.
Pebblebee includes both B2B and B2C offerings. The company has announced new partnerships in 2023 with sports brands including Peak Ski Company and Henry-Griffitts golf clubs.
On May 10, Pebblebee will be part of a major global announcement and will be introducing three new devices that will further the company’s mission to create its global tracking ecosystem.
Pebbelbee – Track What Matters Most
Notes:
Meet the next generation rechargeable item trackers for Android
3 New Tracking Products in 2023
Tag for Android
Our smallest rechargeable item tracker ever! 8-month battery life, loud buzzer, bright LED, and compatibility with Find My Device. Perfect for tracking your remote, luggage and more.
Clip for Android
The Ultimate item tracker for keys! Built in key ring attachment, bright LED and loud buzzer, with an improved rechargeable battery that last up to 12 months on a single charge.
Card for Android
Keep track of your wallet with this credit card sized item tracker! Our latest version for Android last up to 18 months on a single charge. Bright LED & loud buzzer.
Your phone, your app, your tracker.
Stay connected to what matters most with Pebblebee's versatile range of trackers no matter which phone you have. Whether you choose Apple Find My or Google Find My Device network compatible trackers, you get the benefit of global range, so you can rest easy knowing your items are always within reach. Choose the size tracker to suit your specific needs so you can keep track of everything that matters to you.
Seg. 1
Tracking – GPS, sensory information & location
Products are clips for key chains, phones and wallets & can expand to laptops, bags, & more
Find your car, dog (tracker on collar), or bike.
Safety Help – put a tracker in your kid’s backpack.
Have a deal in place with a Peak Ski Company and golf club maker, Henry Griffitts
The integration of Pebblebee's advanced technology will give golfers the ability to keep tabs on their Henry-Griffitts clubs and accessories and also gives golfers the ability to find their clubs quickly and conveniently with reminders when they are left behind. This enhanced tracking system will make it easier to identify clubs when they are left behind, lost or stolen.
Golfers now have access to the latest technology to help them stay one step ahead in the game. Henry-Griffitts customers will be able to simply look up the location of their clubs and accessories using the Pebblebee app, which will help them save time and money.
Peak Ski Company and its strategic partner Pebblebee® unveiled PEAK Lôc8™, a first-of-its-kind locating and tracking device that will be embedded within certain models of Peak Ski Company's 2023/24 line of innovative skis. PEAK Lôc8 provides users with the ability to locate their Peak skis using their mobile device once connected to the PEAK Lôc8 device integrated within each Peak ski.
PEAK Lôc8 devices are wirelessly rechargeable, and the technology is compatible with both iOS and Android platforms. The licensing of this new technology is a result of Peak's extensive development work with Pebblebee, a leader in the technology associated with fully integrated tracking and locating solutions.
Seg. 2
Dan has a background in aerospace. Worked at Boeing, and University of Washigton on satellite traffic, & military tracking worldwide.
Doug has a tech background with stops at TiVo, Direct TV, and nest working on both hardware and software + subscription products.
Pebblebee has services for Bluetooth, BT Lite & Zoom Card – subscription model.
Devices connect to your phone, or thru home devices like Google or Alexa.
Ease, Efficiency and Expandable – must be easy to use, cross platform, compatible with Andorid or Apple devices, and NO APP!
Seg. 3
Need more connected devices, large and growing market.
AI + Safety – How do we choose to use this technology?
Prevent the miss-use of this tech.
Smart Device with unwanted tracking.
How to develop and design safeguards? There are ways around safeguards.
UPDATE - May 2, 2023
Apple and Google lead initiative for an industry specification to address unwanted tracking
Companies welcome input from industry participants and advocacy groups on a draft specification to alert users in the event of suspected unwanted tracking
Excerpt from article:
Apple & Google have adjusted their operating systems to combat unwanted tracking.
Today Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across iOS and Android platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers, should they choose to build these capabilities into their products.
“Apple launched AirTag to give users the peace of mind knowing where to find their most important items,” said Ron Huang, Apple’s vice president of Sensing and Connectivity. “We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking — a first in the industry — and we continue to make improvements to help ensure the technology is being used as intended. This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android.”
“Bluetooth trackers have created tremendous user benefits, but they also bring the potential of unwanted tracking, which requires industrywide action to solve,” said Dave Burke, Google’s vice president of Engineering for Android. “Android has an unwavering commitment to protecting users, and will continue to develop strong safeguards and collaborate with the industry to help combat the misuse of Bluetooth tracking devices.”
Seg. 4
RFID – tracking tech with badges
Safety – tech tracking to find people in remote places like ski mountains or hiking trails
Long Range tracking thru radar tech like walkie talkie
Satellite connectivity w/ smart phone – track people with little to no cell coverage, using direct line of sight to the sky for a satellite
Safety on college campus – ie – Georgia Tech implemented safety alert system
Other industries can use this type of tech also – Hospitals with nurses, or Hotel staff
Crowd GPS – can pick up tracking device via other cell devices in close area, if person with tracker lost their phone
Tech Topic: https://brt-show.libsyn.com/category/Tech
More - BRT Best of Tech:
BRT S02 EP52 (99) 12-26-2021 – Tech for the Holidays – BRT
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