Aug 1, 2023
Shark Tank, Super Bowl Ads, Management Lessons, & Earned Media
BRT Best of Business Part 3
BRT S04 EP30 (193) 7-30-2023
Clips from BRT shows on business concepts from the past year (2022 – 2023)
What We Learned This Week:
- Learn to Recruit, Manage & Delegate - Need to Set Expectations, the 'How'
- Find & Hire the Best Minds
- Earned Media - Have to do the Work, but the Value + Growth Compounds
- Building a Brand - invaluable Asset for an Entrepreneur to connect w/ Customers
- Have Faith: ‘You’re not on Shark Tank until you’re on Shark Tank’
- Have a Great Story: Power of a Story - PR & a great business story got them on Shark Tank
- One Sentence – What does the Client want to tell the customers, in 1 Sentence
- One Big Idea – One Main Idea, One Emotion, One Story, One Promise, One Call to Action (CTA)
Notes:
Seg. 1
Management Accelerator w/ Dave Kline
- BRT S03 EP44 (143) 9-11-2022
What We Learned This Week
- How to Recruit, Manage & Delegate - Need to Set Expectations, the 'How'
- Find & Hire the Best Minds
- Vision of the Co. - Remove Friction to Get to the Result Faster
Guest: Dave Kline
https://www.linkedin.com/in/davidkline/
https://maven.com/dave-kline/new-manager-accelerator
Bio: (x-Bridgewater Associates, x-Moody’s Analytics, x-PwC Consulting) has run large, global strategic and operational teams for the last 2 decades. He has a BSEE from Bucknell University and an MBA from NYU’s Stern School. Find him on Twitter @dklineii or LinkedIn, writing about management tactics, leadership lessons, and the evolution of online learning.
Your Codified Management Playbook
Convert your intuition to intention and develop your system to lead high-performing teams.
Develop the CODE of your management system: coach, operate, delegate, & engage.
Leave with a decision making system tailored to your individual management style.
How A Manager Creates Value
We start with a foundation of what makes managers unique: mindsets to master, abilities to develop, skills to hone.
Recruit High Performance Teams
We examine optimal role designs for different functions and tactics required to attract and retain the best talent.
Full Show: HERE
Seg. 2
Earned Media – Building Your Brand w/ Barrett O’Neill
- BRT S03 EP48 (147) 9-25-2022
What We Learned This Week
- Earned Media - Have to do the Work, but the Value + Growth Compounds
- Building a Brand - invaluable Asset for an Entrepreneur to connect w/ Customers
- Companies w/ Lower CAC (Customer Acquisition Costs) will Win over the Long Term
- SEO – Building backlinks, writing Content, Optimize Website
Guest: Barrett O’Neill
https://twitter.com/barrettjoneill
https://www.linkedin.com/in/barrettoneill/
Barrett O’Neill has built an audience of 100K+ across platforms talking about business growth tactics, online presence and entrepreneurship. He has 2 business, 1 online, & 1 offline.
Brightline Social - Improve authority to make more money from your digital presence including websites and personal brand. https://www.brightlinesocial.com/
OnDemand Storage - New England's most convenient commercial warehousing and logistics provider. https://www.ondemandstorage.com/
Full Show: HERE
Seg. 3
How to Get a Deal on Shark Tank w/ Tony Gonzales of Slick Barrier
BRT S04 EP13 (175) 3-26-2023
What We Learned This Week
- Have Faith: ‘You’re not on Shark Tank until you’re on Shark Tank’
- Have a Great Story: Power of a Story - PR & a great business story got them on Shark Tank
- Have a Great Product: Slick Barrier is pest control (not pesticide) applied to the base of the house
- Have a Plan: Lori Greiner / Home Shopping Queen - that was the Shark they wanted & got a deal
Guest: Tony Gonzales – Slick Barrier – Attorney – Shark Tank
https://www.linkedin.com/in/tonygonzalesesq/
As Seen On Shark Tank
Now available at Bug and Weed
Mart Retail Locations!
Pro Install Available in Arizona and Nevada! Click
Here
LinkedIn: Click Here
YouTube channel: Click Here
Shark Tank / Lori Greiner / Slick Barrier article: Click Here
Shark Tank appearance video: Click Here
Bio Article: Click Here
Full Show: HERE
Seg. 4
Primetime on the Big Game, Making of Super Bowl Ads w/ Rich Singer
- BRT S04 EP04 (166) 1-22-2023
What We Learned This Week
- One Sentence – What does the Client want to tell the customers, in 1 Sentence
- One Big Idea – One Main Idea, One Emotion, One Story, One Promise, One Call to Action (CTA)
- David Ogilvy is the Father of Modern Advertising, Ad Man from Madison Ave in NYC, Mad Men is based on his ad firm
- TV is Expensive. There is a tendency for clients to want to jam in too much into an ad.
- AD Agency starts working on Super Bowl ads in August of the previous year, it is a 6 month process.
Guest: Rich Singer
https://www.linkedin.com/in/richsinger/
Award-winning Creative Director/Copywriter with over a decade of experience. Brands include Nike, The NFL, ESPN, E*TRADE, Yahoo and GE. Portfolio: zackandrich.com
Full Show: HERE
BRT Sales / Marketing: HERE
BRT Business: HERE
Investing Topic: https://brt-show.libsyn.com/category/investing
More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of
Thanks for Listening.
Please Subscribe to the BRT Podcast.
Business Roundtable with Matt Battaglia
The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.
Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more…
BRT Podcast Home Page: https://brt-show.libsyn.com/
‘Best Of’ BRT Podcast: Click Here
BRT Podcast on Google: Click Here
BRT Podcast on Spotify: Click Here
More Info: https://www.economicknight.com/podcast-brt-home/
KFNX Info: https://1100kfnx.com/weekend-featured-shows/
Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.