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Business Roundtable

Business Roundtable with Matt Battaglia

The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business.

BRT 2.0 looks at the new trends in business, and how classic industries are evolving. We Profile the current Players weekly in an Interview format to give you an inside look, to learn from their own experiences.

Popular Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech (AI, VR, Biotech, Chips, Electric Battery), Blockchain / Crypto, Real Estate, Legal, Vehicles, Franchising, Farming, Sales, Charity 


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Feb 23, 2021

BRT S02 EP08 (55) 02-21-2021 

Topic: Tech Evolves - VR to AR to the Semiconductors That Power Tech w/ Amy Peck of Endeavor VR & Kevin Parmenter on Chips


What We Learned This Week:

  • Many RealitiesVirtual VR, Augmented AR, Extended, Mixed & Project that combine multiple
  • Oculus Headsets & other Haptics (suits, gloves – wearables) VR products
  • AR & VR is now a part of Gaming, shopping experience, work training, simulators, entertainment & more
  • Semiconductor (microchip) industry dates back to the 1950s w/ the integrated circuit and growth of computers, DARPA and Gov’t investment in NASA
  • Semiconductors are now prevalent in & power all tech – AI, VR, sensors, cameras, cars, data centers, IOT, phones, laptops, tablets, appliances, quantum and edge computing, smart home, security, gaming, headsets, etc.



Guests: Amy Peck, Founder / CEO of Endeavor VR


EndeavorVR, works to bridge the gap between AR/VR developers & solution providers and corporations & institutions. The capabilities of AR/VR are vast and can combine with other technologies such as AI, Machine Learning, Body/Eye Tracking and Haptics. These technologies will dramatically improve every human endeavor.

Amy Peck is a business development and strategy executive with years of experience working with startups. Amy holds several Advisory Board roles, consults with tech executives, and has run events on VR. She is an active mentor to women in tech and participates in many technology and leadership forums for both startups and established industry players.

This is the impetus for her regular hashtag on Twitter: #ARVRForAll with the goal of making this technology accessible and transformative for everyone. 


From Amy Peck LinkedIn:

If you are looking at AR/VR technologies for your company, our team at EndeavorVR can help you navigate the landscape, identify the right use cases and find the right development resources and platform partners. This is a complex long-term process and it is of utmost importance to look holistically at your company, goals, workflows and legacy systems as well as integration with other frontier technologies - AI, Machine Learning, Robotics and Blockchain.

We understand the need for an end-to-end strategy and have a network of best-in-class professionals and partners. Get in touch and we will set up a consultation to help you get started. From healthcare, education, retail, hospitality and entertainment to government and industrial use cases, my personal goal is to bridge the gap between the leading edge tech and our clients ready to adopt the myriad solutions in the AR/VR stratosphere. 



Amy talks tech startup, VC, augmented & virtual reality, applications, equipment & the future of the industry

What are the different Realities?


AR – Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visualauditoryhapticsomatosensory and olfactory.

VR – Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment (particularly video games), education (such as medical or military training) and business (such as virtual meetings). MR – Mixed Reality mixed, interactive

MR - Mixed reality (MR) or polyplexity is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. Mixed reality does not exclusively take place in either the physical world or virtual world, but is a hybrid of augmented reality and virtual reality.

PR – Project Reality is a series of combined arms tactical first-person shooter video game modifications which aim to create a realistic combat environment where the core gameplay encourages teamwork and coordination.

XR – Extended Reality (XR) is an umbrella term encapsulating Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and everything in between.

History – VR started in 1950s with Sensorama booths, then in 1960’s 2nd wave with headsets

Future of AI – 2013 3rd wave, modern VR headset, creation of oculus in 2012



Players in Industry:

Go Touch VR – glasses, gloves & Haptics physical VR suits

Flight Simulator at Delta, precursor to current VR

Oculus – VR products – VR headsets, digital gloves, suit, chair

Branded AR Effects – AR + 3D

3D Ecommerce – adding AR into sales

Omni One & CityRun VR – VR treadmills, for fitness and gaming

Amazon – Echo Frames and Boze – virtual conference, whiteboard session, explore the Metaverse

Luxottica Group is a leader in premium, luxury and sports eyewear with over 7400 optical and sun retail stores in North America, Asia-Pacific, China, and has a deal with Google

Wear OS – AR glasses. Google bought company, uses tech in fitness devices, smartwatch

Alt Ticket – ticket service for all sorts of venues, even smaller venues, less money with VR ticket

Snap Camera - Bring the magic of Snapchat Lenses to your live streams and video chats, also face filter .

Magic Leap One - Wayfare mixed reality for shopping w/ outward facing glasses

Focals by North - custom-built smart glasses with a holographic display only you can see. Stay connected to the people, places, and things that matter 


Gaming – AR games are typically played on devices like smartphones, tablets and portable gaming systems. An augmented reality game often superimposes a precreated environment on top of a user's actual environment. The game itself can be as simple as a game of virtual checkers played on a table surface.

Enterprise for business in VR – training, learning

AR Cloud - An AR Cloud or Augmented Reality Cloud is a technology that aims to create immersive experiences by unifying the physical and digital worlds

AR – Spatial Wearables or Smart Glasses for VR / AR

VR Simulator equipment is now smaller and cheaper, be more common 

Consumer – games, workouts, entertainment (Fortnite, social media)

Artist performing – private concert

Gamer Travis Scott performed a virtual concert in Fortnite interactive live streaming service, like a Feed in the game, and live entertainment

Hybrid Conference – 150 at event plus 2500 virtual

Remote Work Teams – future of hybrid office work, mid market and enterprise

Special computing – 3D world with AR

Mobile AR with digital object through phone

Screens – no more 2D, project story – change TV – interact with entertainment




Kevin Parmenter – Field Application Engineer, of Taiwan Semiconductor

Article on Semiconductors:


Kevin Parmenter is an IEEE Senior Member and has over 35 years of experience in the electronics and semiconductor industry. Kevin is currently Director of Field Applications Engineering North America for Taiwan Semiconductor. Previously he was vice president of applications engineering in the U.S.A. for Excelsys, an Advanced Energy company; director of Advanced Technical Marketing for Digital Power Products at Exar; and led global product applications engineering and new product definition for Freescale Semiconductors AMPD - Analog, Mixed-Signall and Power Division.  

Prior to these positions Kevin worked for Fairchild Semiconductor in the Americas as senior director of field applications engineering and held various technical and management positions with increasing responsibility at ON Semiconductor (spin off of Motorola) & in the Motorola Semiconductor Products Sector. He holds a BSEE and BS in Business Administration. Kevin holds an FCC first-class license -GRTL and Amateur Radio Extra Class License KG5Q


Kevin discusses the history of the microchip, aka – semiconductors, and all the applications and tech that use chips from computers to cars. It mostly started with Jack Kilby’s work at Texas Instruments with chips and circuits in the 1950s, to the explosive growth in the 1990s and beyond.

AZ has a long history with the microchip industry from aerospace, the military, to Motorola. NASA landed on the moon with less computing power that what’s in your cell phone you carry in your pocket. We also talk about the future of semiconductors in IoT, AI, 6G, AR / VR, quantum computing.



Background w/ TJ Rogers – founding CEO of Cypress Semiconductors

FAE Director – Taiwan Semiducter / TSM - Field Application Engineer –


Sales and engineers do not understand each other.

Robotics, cars, trainings

COTS commercial off the shelf

Target market – automotive, high end industrial

Power Rectifiers – are electrical devices that convert alternating current (AC) to direct current (DC). They are an integral part of telecom rectifiers for the telecommunications industry, and in battery chargers, DC power systems, and other power system devices.

Chip, semi-conducter, transistor, microprocessor, mostet, diode, computers, cars, charging stations, ATM, cell phones, tablets.


History of Tech – military, NASA, Velcro

1.History and define – Jack Kilby 1950’s Texas Instruments . Integrated Circuit

2.Future of industry – AI, IOT, 6G, Quantum Computers, smart home

DARPA – Vehicles, memory storage, GPS

We (1969) landed on the moon with less computing power than what’s in your pocket. 1960’s had giant computers


Client- Honeywell. Industries – car

Northrup – defense industry


Foreign countries make all of us tech.

R&D – government and aerospace. 20% sales spent on R&D vs. Pharma

IOT (Internet Of Things) – Data Sensors  /connectors

AI – edge computing, no central system and learns

Data – 70% chip use and growing.

6G – high speed, streaming. Wireless, no cable

AR/AV – recreate scenarios, business training – optical and display, health and flight

Quantum Computing – super computer

Applications, software, circuits, algorithm



Tech Topic:


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Business Roundtable with Matt Battaglia

The show where EntrepreneursHigh Level Executives, Business Owners, and Investors come to share insight and ideas about the future of businessBRT 2.0 looks at the new trends in business, and how classic industries are evolving

Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more… 

BRT Podcast Home Page:

‘Best Of’ BRT Podcast: Click Here

BRT Podcast on Google: Click Here

BRT Podcast on Spotify: Click Here                   

More Info:

KFNX Info:


Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.