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Business Roundtable

Business Roundtable with Matt Battaglia

The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business.

BRT 2.0 looks at the new trends in business, and how classic industries are evolving. We Profile the current Players weekly in an Interview format to give you an inside look, to learn from their own experiences.

Popular Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech (AI, VR, Biotech, Chips, Electric Battery), Blockchain / Crypto, Real Estate, Legal, Vehicles, Franchising, Farming, Sales, Charity 


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Feb 14, 2022

BRT S03 EP07 (106) 2-13-2022 – The Science of Hitting (TSOH) & Investing w/ Alex Morris

Things We Learned This Week

  • The Science of Hitting (TSOH) comes from the Ted Williams baseball book on batting and strike zone observations: ie – he tracked his average in each zone of the batter box, and had a higher average when he swung at pitches in a certain zone
  • TSOH Investment Philosophy is Value Investing, classic Graham / Buffet style – buy high quality co’s w/ good mgmt, L/T trends, and a Moat - Buffet quote: Investing is a game with no called strikes…can just wait for your pitch
  • Long Term Investment Horizon looking 5 to even 10 years out, for earnings and sales growth
  • Key Value Drivers for a stock - Earnings Growth & quality of earnings, Price & Sale increases, ‘volume growth’
  • P/E Type Metrics & GAAP Accounting is helpful but may not be useful with R&D, future sales, and volume growth. Example: Netflix – analyze cash expenditures vs. financials which have improved , what are the L/T – trends


Guest: Alex Morris, TSOH Investment Research

Blog -


Twitter -



Alex Morris, CFA publishes equities research through the TSOH Investment Research Service on Substack. He has written investment related articles on Gurufocus and worked in the finance industry (RIA's) for the past 10+ years. He is a CFA® charterholder and graduated with my MBA from the University of Florida in April 2015. Prior to starting his TSOH service, he spent ten years as an Equity Analysts at financial firms.

Alex started his investment career in college, and his first writing was published in Seeking Alpha. If you like to discuss investments (equities) or if you're interested in talking about the TSOH Research Service, please let him know. The TSOH blog and service is full of deep dives on stocks Alex is researching plus quarterly updates of his personal portfolio.


TSOH Investment Philosophy – summarized


Asset Allocation –  Structural vs Tactical & Cash portion

  1. L/T Holdings – Seth Klarman style, hold for years, compound the investment. Be a Long Term owner of a business vs short term speculation / trading

S/T trading – competitive, market timing, tax treatment.     


  1. High Quality Businesses – Charlie Munger

Intrinsic  Value – how to calculate?

P/E and other market changes are minimal over L/T

Mr. Market analogy – Ben Graham

4 Criteria:

  1. Industry with tail winds, top line growth
  2. High ROIC, Economic Moat
  3. Good Balance Sheet
  4. Run by manager with L/T Horizon and skill. *capital allocation

Not all TSOH picks have all 4 criteria.

Chuck Akre quote – allocate dollars to business, occasionally get bargain prices.

Many businesses are eliminated by these criteria – less than 100

5-15 positions


KPI’s  or Key Value Drivers  - Earnings Growth,  quality of earnings, Price & sales increases, ‘volume growth’ - Be warned - Shareholder re-purpose can be value trap


  1. Concentrated Portfolio – Druckenmiller quote – 2 opps/yr, eggs in 1 basket, watch basket.

Balance of patience and conviction

Money managers and investment advisers can’t be patient.

Munger story on horse track – winners bet seldom, but bet big on good opps

Use a model to keep yourself honest and rational, but do not over-rely on the model

Financial Model – careful with inputs and outputs. Guardrails


Opportunity Cost is too high when you find a good long term company to invest in

Analyze Long term earnings growth and discount it for a valuation – identify key drivers of value creation for sales growth

Berkshire Hathaway letters are big inspiration

Own high quality business, with competitive advantages, in attractive markets w/ sustainable growth, strong balance sheet and good mgmt team

Focus on the opportunity, and long term horizon - L/T over S/T



Notes –


Book Recs: One Up On Wall Street by Peter Lynch (How to analyze on business)

Berkshire Hathaway Shareholder Letters (in full), or Essays of Warren Buffet (summary w/ lessons)

Common Stocks & uncommon Profits by Phil Fisher

Prefers Business Books – can learn more from reading bios like Spotify Story, or Air BnB


Read a lot, stock data, financial news stories, etc. – Be Well read, determine if info is noise or real info

Analyze a company in a detailed fashion, but be unbiased, do not fall in love w/ the stock

Costco example – volume is critical in low price biz, check sales per warehouse

FB  / Meta example – has issues, security, regs, privacy

Long Term Plan - Metaverse & VR, many years away, Bought Oculus (VR glasses co)

Made $10 billion investment loss in Metaverse vs. $57 billion opp income in 2021, (EBIT) is normal

Spinoffs – views them as financial transactions


Manager Analysis – manager drives business, really defines direction and thme of biz

Lynch quote of ‘idiots’ running a business, does not apply anymore

Good business sell during all Macro factors   ie: Costco – Alex doesn’t own, but great business


Mistakes – Buffet missed on Google and Amazon, Lynch missed on Amazon

TSOH Blog: Returns and Lessons Learned – reviews past mistakes

Failed with JC Penny stock buy. Missed on Costco and Google.


Microsoft – change in CEO, Balmer out. Satya Nadella in – revived company with Cloud business and compete with AWS., MicroSoft  - P/E was expensive 2014, but analyze business and it was cheap.

P/E – Metrics and GAAP accounting is helpful but may not be useful with R&D and future sales and volume growth.  Example: Netflix – analyze cash expenditures vs. financials which have improved         


L/T – trends  ie - Disney, Netflix – streaming wars (SPOD business)

Netflix – 200 million subscribers worldwide on way to global business scale

Sports only current ‘Watch Now’ show, streaming moving to sports

PGA Tour went to Netflix, Direct TV losing – NFL Ticket will be up for bid

Disney – IP with content to use in streaming content.

Other competitors  - Comcast  / NBC Peacock has had little success in US and more issues with licensing worldwide, Sony licenses content

Warner Media/ HBO MAX spin off and merge with Discovery Per Book on AT&T, mismanaged Warner

Disney does not have enough adult content

Branding – Coke, Pepsi , and ?? Only 2 big players in each industry.



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Business Roundtable with Matt Battaglia

The show where EntrepreneursHigh Level Executives, Business Owners, and Investors come to share insight and ideas about the future of businessBRT 2.0 looks at the new trends in business, and how classic industries are evolving

Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more… 

BRT Podcast Home Page:

‘Best Of’ BRT Podcast: Click Here

BRT Podcast on Google: Click Here

BRT Podcast on Spotify: Click Here                   

More Info:

KFNX Info:


Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.