Jan 14, 2022
Storytelling, Sales, Branding & Hollywood - BRT Best of Business Part 1
- BRT S03 EP02 (101) 1-9-2022
BRT is in Quarantine, so we Revisit some of the Best of Business, with clips spanning the show’s history. If you run a business and need tips, this is your show. Enjoy.
Topics: Sales, Marketing, Power of Storytelling, Leadership, Branding, Private Equity & Business Lessons from Hollywood movies
Seg. 1
Clip from Seg. 1 of 12/19/21 Show - Matt on Storybrand Book
Building a StoryBrand, book by Donald Miller
Storybrand discusses that familiar story of the ‘Hero’s Journey, and how a business can intertwine this into their marketing material, including the website. You identify with your customers thru their problems – even using common archetype symbols like a villain, guide and an internal feeling to overcome. Customers can relate to the story, and connect with your business as someone who can help them.
Full Show: Here
Clip from Seg.3 of 5/17/2020 show - Brad Fergusen of Sandler Sales
Brad on traditional sales vs sales in the virtual world and tips to handle it
Full Show: Here
Seg. 2
Seg. 3 of 11/22/20 Show – Joseph Michelli on Leadership and Marketing
Guests: Joseph Michelli, Ph.D., CCXP, CSP New York Times #1 Bestselling Author, Certified Customer Experience Professional, Strategic Consultant, Certified Professional Speaker, TEDx Presenter - www.josephmichelli.com
Joseph discuss his new book is Stronger Through Adversity – Leadership in Crisis. He interviewed executives from 141 top corporations (Microsoft, Salesforce, Starbucks, Target)
Full Show: Here
Seg. 3
Clip from Seg. 3 of 3/22/20 Show – The Godfather: Business Lessons from the Hollywood movie
Lesson 2: Remain Calm - 'It's nothing personal, it's only business', keep your wits about you, plan and organize your biz moves, there are solutions (often simple ones) if you are thinking clearly
Clips from Seg. 4 of 3/22/20 Show – The Dark Knight: Business Lessons from the Hollywood movie
Lesson 1: What's the Problem - In business you need to be able to identify the real problems so you focus in the right areas - identify potential disruptive forces, & do not be in denial
Lesson 3: Understand Your Value & Skills - get paid properly for your time, and skills, work with clients that can afford you and also respect your skills
Full Show: Here
Seg. 4
Seg. 3 of 8/30/20 Show – Adam Coffey on Private Equity
Private Equity author of The Private Equity Playbook Peak behind the curtain of Private Equity, and learn how companies are bought, managed, financed, plus what metrics (EBITDA) are used for valuation. Unique perspective from someone who has run companies for PE Firms for the last 20 years.
Full Show: Here
If you enjoyed this show, you may like:
https://brt-show.libsyn.com/category/Sales-Marketing-Networking-HR
BRT Hollywood: HERE
More - BRT Best of:
https://brt-show.libsyn.com/category/Best+of+BRT
Thanks for Listening.
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Business Roundtable with Matt Battaglia
The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.
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