Dec 20, 2021
BRT S02 EP51 (98) 12-19-2021 – Hollywood, Storytelling & Evil Dead’s Bruce Campbell
5 Things We Learned This Week
Guest: Bruce Campbell of THE EVIL DEAD, ARMY OF DARKNESS & the new film BLACK FRIDAY
Bruce Campbell has been an actor in Hollywood for 40 years, starring in movies and TV. He started with the low budget Cult Classic horror series Evil Dead, directed by Sam Raimi. He then starred in many more movies including, Crimewave, Maniac Cop, Congo and more, plus cameos in Sam Raimi’s Spider-Man trilogy. His TV credits include, X-Files, Brisco County Jr, Hercules, Evil Dead, Burn Notice, and more. His most recent movies (both premiering in the 2021 Holidays) are Black Friday, and Hallmark Mystery Movie - One December Night, co-starring Peter Gallagher.
ABOUT BLACK FRIDAY, IN THEATERS & ON DEMAND NOVEMBER 19th (2021)
On Thanksgiving night, a group of disgruntled toy store employees begrudgingly arrive for work to open the store at midnight for the busiest shopping day of the year. Meanwhile, an alien parasite crashes to Earth in a meteor. This group of misfits led by store manager Jonathan (Bruce Campbell) and longtime employee Ken (Devon Sawa) soon find themselves battling against hordes of holiday shoppers who have been turned into monstrous creatures hellbent on a murderous rampage on Black Friday.
Here's the trailer: https://www.youtube.com/watch?v=M3H5Ye2BvUk
Storybrand discusses that familiar story of the ‘Hero’s Journey, and how a business can intertwine this into their marketing material, including the website. You identify with your customers thru their problems – even using common archetype symbols like a villain, guide and an internal feeling to overcome. Customers can relate to the story, and connect with your business as someone who can help them.
Nostalgia in Hollywood Marketing
MB on Sales and Storytelling, Mad Men TV Show Business Lessons from Westworld TV Show (on HBO).
In the Mad Men (TV Show on AMC) episode from season 1 called ‘The Wheel’, Don Draper compares a slide viewer to a carousel, and then a time machine. The slides are taking you back to a better time when everything was good. He talks of the power of nostalgia, and the emotions we carry for the past.
The word nostalgia comes from two Greek words; nostos, meaning “to return home,” and algos, meaning “pain.” In modern times, defined as a feeling of pleasure, and also slight sadness when you think about things that happened in the past. When we yearn for the past, we want to re-capture the magic, the old emotion we once felt.
Hollywood uses nostalgia, even banks on it that viewers will feel old emotions from the past to connect with new movies, merchandize, theme parks, etc. This is why remakes, reboots and sequels are so popular. There already is a built in audience connected to the story. They use a technique in marketing called ‘anchoring’. Something emotional a prospect or client can connect to.
Corporate Brands like Disneyland or McDonalds are famous for trying to create ‘cradle to grave’ clients. These are customers who went as a kid, and bring their kids as an adult, and even later, their grandkids. The Lifetime Value of a Customer could be huge when it comes to all the products and marketing one could consume from t-shirts to fast food, or toys. This creates a marketing synergy between the movie and the merchandize.
The HBO show, Westworld has a running theme of the power of story. The clients pay a lot to enter a fantasy world and be part of the story. Just like Don Miller mentions in Storybrand book, people yearn for the transformation, and experiences or people who will help them achieve this. Disneyland understands this so well, that even the entry to the park is carefully constructed. You enter on Main Street, to relive a better and simpler time.
Westworld Business Lessons:
Clips from 4/19/20 – Link to the Full Show:
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