Oct 11, 2022
Hollywood + Marketing, Pixar Story Rules, Rule of 3 & Flash Gordon Himself, Sam Jones + Evil Dead's Bruce Campbell - BRT S03 EP50 (149) 10-9-2022
What We Learned This Week
- Pixar Story Rules – How a biz can use the Power of Stories in Mktg
- Sam Jones – of Flash Gordon fame, co-star of Ted, Movies, TV
- Bruce Campbell – of Evil Dead fame does it all, Movies, TV, & Hallmark TV Movies
- Rule of Three (3) – Complex Ideas, Stories, Events broken down into 3s is more Memorable & Effective.
Guests:
SAM J. JONES is best known as FLASH GORDON (1980) in the Dino De Laurentis cult classic film of the same name, beating out Kurt Russell and Arnold Schwarzenegger for the role. He has over 65 films and hundreds of TV shows to his credits. He is currently co-starring in the movie AN UNLIKELY ANGEL, streaming on Pure Flix (www.pureflix.com) on August 26th with Jillian Murray (Sonny with a Chance), Aaron Mees (Christmas in the Pines) and Robert Amaya (Courageous).
Sam was born in Chicago but grew up in Sacramento, CA. He played football in the Marine Corp. and afterwards started acting in films including 10 (as Bo Derek's husband) and later as Flash Gordon in TED and TED 2 (Mark Wahlberg, Seth MacFarlane). His acting resume includes HBO's 1st & Ten, The A-Team, Baywatch, Diagnosis: Murder and Walker Texas Ranger.
Sam is best known as the Flash Gordon which required him to do many of his own stunts in the film. He worked alongside Timothy Dalton (who would later play James Bond).
Sam has endured the high and lows of a Hollywood career (including financial loss, divorce and depression) - when his acting roles paused he became a trained security professional. He appears regularly at comic book conventions. He also created the VOD documentary on his life titled Life After Flash
Sam is the father of five children and married to his wife Ramona Lynn. Social media: @RealSamJJones Facebook: SameJJonesOfficial
MOVIE OVERVIEW: AN UNLIKELY ANGEL
An Unlikely Angel is a heart-warming story about a successful NYC toy executive Janie Caswell (Murray) who faces her biggest challenge yet; being a mom. Although she is fully in control in the boardroom, she is a complete wreck at the thought of becoming a mom. She is afraid she will get it all wrong, or worse, get it right and then suffer the same illness that took her mom away from her so early in life.
Through an answer to prayer and the help of a New York Cabbie/angel (Robert Amaya), Janie gets a chance to see what her life could be in the future. Janie realizes that the baby years go by fast, and childhood is too precious a time to waste. Janie is miraculously offered the chance of a "do-over" and relishes every moment of being a wife and new mom.
Here's the trailer:
https://www.youtube.com/watch?v=EzKCphl2-z4
Guest: Bruce Campbell of THE EVIL DEAD, ARMY OF DARKNESS & the new film BLACK FRIDAY
https://www.bruce-campbell.com/
https://www.imdb.com/name/nm0132257/
Bruce Campbell has been an actor in Hollywood for 40 years, starring in movies and TV. He started with the low budget Cult Classic horror series Evil Dead, directed by Sam Raimi. He then starred in many more movies including, Crimewave, Maniac Cop, Congo and more, plus cameos in Sam Raimi’s Spider-Man trilogy. His TV credits include, X-Files, Brisco County Jr, Hercules, Evil Dead, Burn Notice, and more. His most recent movies (both premiering in the 2021 Holidays) are Black Friday, and Hallmark Mystery Movie - One December Night, co-starring Peter Gallagher.
ABOUT BLACK FRIDAY, IN THEATERS & ON DEMAND NOVEMBER 19th (2021)
On Thanksgiving night, a group of disgruntled toy store employees begrudgingly arrive for work to open the store at midnight for the busiest shopping day of the year. Meanwhile, an alien parasite crashes to Earth in a meteor. This group of misfits led by store manager Jonathan (Bruce Campbell) and longtime employee Ken (Devon Sawa) soon find themselves battling against hordes of holiday shoppers who have been turned into monstrous creatures hellbent on a murderous rampage on Black Friday.
Here's the trailer: https://www.youtube.com/watch?v=M3H5Ye2BvUk
Notes:
Power of the Story - Lessons from Pixar
Marketing has shifted from
running ad campaigns to social media. This requires connection with
followers who may become your customers.
But, how do you
connect?
The connection is made thru your
content, and how your followers engage and enjoy it. Or reject and
ignore it.
Human Beings have
engaged with stories for a millennium or longer. Good
content = good story telling. Understanding that people want to
connect with people and a good narrative.
Now you need to learn
how to tell a story. There's a company you can study
that does a pretty good job at it, goes by the name
Pixar.
There are elements to every good
story, and sometimes even a guide to how it's
done.
Here are Pixar's
rules...
Pixar’s 22 Rules of
Storytelling
These rules were originally tweeted
by Emma Coates, Pixar’s Story Artist. Number nine on the list —
when you’re stuck, make a list of what wouldn’t happen next — is a
great one and can apply to writers in all genres.
1. You admire a character for trying
more than for their successes.
2. You gotta keep in mind what’s
interesting to you as an audience, not what’s fun to do as a
writer. They can be very different.
3. Trying for theme is important,
but you won’t see what the story is actually about ’til you’re at
the end of it. Now rewrite.
4. Once up on a time there was
_____. Every day, _____. One day _____. Because of that, _____.
Because of that, _____. Until finally, _____.
5. Simplify. Focus. Combine
characters. Hop over detours. You’ll feel like you’re losing
valuable stuff but it sets you free.
6. What is your character good at,
comfortable with? Throw the polar opposite at them. Challenge them.
How do they deal?
FULL LIST: HERE
Apparently there's a Rule
23:
Rule #23: There are no Rules
except Rule #23.
This is all really important to keep
in mind as you create your stories; rules are often accumulated
wisdom from generations of people learning what works and what
doesn't. But in a creative field, sticking only to the rules
is staid and boring.
Find out how they came up
with Rule 23: HERE
Rule of Three (3) is Everywhere
What do a Play, Chess Game, Magic Trick & The Slogan in the Declaration of Independence all have in Common?
Play – 3 Acts, Setup, the Confrontation, & the Resolution
Chess Game – 3 Phases, Opening, Middlegame, Endgame
Magic Trick – 3 Parts, Pledge, Turn, Prestige
Declaration of Independence – 3 Word Slogan, Life, Liberty & the Pursuit of Happiness
Do you see a pattern?
‘Omne trium perfectum’ - from Latin, means ‘Everything that comes in Threes (3) is Perfect’
Rule of Three (3)
People look for patterns, and three things is the smallest amount to have for a pattern. The Rule of Three has a natural feel to it, since it is so engrained in so many things we commonly see. People can typically remember 3 or 4 things, so a shorter list does not confuse.
Complex Ideas, Stories, or Events broken down into 3s is more Memorable & Effective. I believe there is also something subconscious we like with simple math. Math and geometry underpin many things (design, architecture, city planning, etc), so we see it, but do not see it.
How widespread is the Rule of Three?
Article: https://www.linkedin.com/pulse/rule-three-3-everywhere-matthew-battaglia/
If you enjoyed this show, you may like:
BRT Hollywood: HERE
BRT Marketing: HERE
BRT Business: HERE
More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of
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