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AZ Tech Roundtable 2.0

AZ Tech Roundtable 2.0 with Matt Battaglia

The show where EntrepreneursTop Executives, Founders, and Investors come to share insights about the future of business


AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving

Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more… 


AZ TRT Podcast Home Page:

‘Best Of’ AZ TRT Podcast: Click Here 

Wealth for Life: HERE


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Jul 21, 2020

The Fantastic Life in Real Estate and Beyond w/ R Craig Coppola of Lee & Assoc

- BRT S01 EP24 7-19-2020


Guest: R Craig Coppola of Lee & Associates


Craig’s books on real estate and life at Amazon Books

The Fantastic Life book and website



Things We Learned This Week

  • Real Estate Investing key is Cash Flow + L/T Hold
  • Grind It Out - Baseball analogy, be a 300 + hitter
  • Build 'A' Team w/ unique abilities, then lead & appreciate them
  • 12 Phrases Every Leader Should Use - I Need Help, I am Sorry, Thanks ...
  • Steve Jobs 1997 Return to Save Apple w/ The Power of Focus + Simplify




Professionally, Craig was drafted by and played in the Minnesota Twins Baseball organization, won a world championship in Tae Kwon Do, helped build a company to be one of the largest and most successful in his industry, has made a good amount of money, built a strong marriage and side-by-side with his wife, raised four children.

The Fantastic Life is Craig's third book. He is also the author of two real estate books, How to Win In Commercial Real Estate Investing and The Art of Commercial Real Estate Leasing. He speaks to groups about not only his professional experiences and best practices, but also what it takes to succeed and live a fantastic life.

A highly accomplished real estate investor and broker, Craig is the highest producing office broker in Lee & Associates' decades-long history and one of the company's eight founding principals in Arizona. Craig holds the distinguished industry designations of CCIM, SIOR and CRE. He received his MBA from Arizona State University and his BS in Finance from Nicholls State University.



12 Phrases Every Leader Should Use by Craig Coppola (7/6/20)


Craig Coppella on Real Estate – 36 years leasing office space, 125 leases per year. Buy and sell real estate and invest in real estate. Company has a team of 11.

Wrote books on real estate, wrote 2 chapters on real estate in Robert Kiyosaki whose main residence is in AZ.

Only invest in a business that has cash flow. Has 1 investment for 16 years with Kiyosakis (Robert & Kim).

Construction underway, kept building during covid. Residual and industrial real estate still doing well. Office real estate is in limbo.

Per Craig, virtual work will not last long term, people will be back in office. But remote flexibility will stay – 2 days at home, 3 days in office. Company culture needs team in office working together to build relationship.


Book with Bill Lee, Chasing Excellence.

Chapter – Everything Changes, But This – Relationships.

Virtual can continue to build a relationship, but harder to start.

Per Craig, future office re-design. More offices with closed off spaces plus A/C and vents will improve.


The Fantastic Life – book and weekly Blog ‘LIFEies’

Mentors, partners and friends help and guide you in life.

12 phrases every leader should use – more you say thank you, show gratitude, sorry, I need your help.

Surround yourself with ‘A’ Team and collect people with unique abilities.

Grind it out, baseball analogy (Craig was drafted by Minnesota Twins), 300 batting average is success.


Mindset Matters – say no to negativity. Block out negativity, focus on the positive things in life. Appreciate your life. Hang out with ‘A’ people, positive good people.

4 to 1 – 4 good vs. 1 bad.



MB on Steve Jobs Return to Apple – Power of Focus & Simplify

Apple is an iconic brand with Apple symbol with a bite – symbolizes we use computers to unlock knowledge.

Iconic products – Mac, IPad, IPod, IPhone to become 1st Trillion $ company – few companies have hit that valuation

‘Dare to be Different’

Steve Jobs was forced out of Apple and created 2 companies – Pixar Animation (purchased later by Disney) and NEXT Computers, purchased by Apple in 1996 – Steve Jobs back in Apple. Apple was failing at the time.

Steve Jobs was made CEO again, had to save the company. He got a loan of $150 million from Bill Gated at Microsoft , Microsoft and Apple were bitter rivals for the past 10 years.


First move – Simplify. Cut products and focus, make a list off of 10 items & cross off 7. Focus on 3

‘Think Different’ ad campaign and Mantra.

Products were beautifully designed, sleek and easy to use.

Do less and do it better. Focus, then simplify. Then say NO often

Very careful in deciding what NOT to do.

Meanwhile, Microsoft was bloated and unfocused – would spend the next 10 years lost with Steve Balmer as CEO. In 2011 – new CEO at Microsoft and rebound with Cloud Business – last 8 years.


Jobs understood importance of not only what you do, but also what you don’t do.

Opportunity Cost – if you put time and energy in one direction or business, you may miss out on a better business opportunity. 

Pick your opportunities carefully in business and life. Pick your partners carefully.

Know your business, product, the problems you solve. Team gets this also, so do your customers. Creates fans of the company, who are also customers.



Real Estate Topic:



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Investing Topic:

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Business Roundtable with Matt Battaglia

The show where EntrepreneursHigh Level Executives, Business Owners, and Investors come to share insight and ideas about the future of businessBRT 2.0 looks at the new trends in business, and how classic industries are evolving

Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more… 

BRT Podcast Home Page:

‘Best Of’ BRT Podcast: Click Here

BRT Podcast on Google: Click Here

BRT Podcast on Spotify: Click Here                   

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Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.