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AZ Tech Roundtable 2.0


AZ Tech Roundtable 2.0 with Matt Battaglia

The show where EntrepreneursTop Executives, Founders, and Investors come to share insights about the future of business

 

AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving

Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more… 

 

AZ TRT Podcast Home Page: http://aztrtshow.com/

‘Best Of’ AZ TRT Podcast: Click Here 

Wealth for Life: HERE

 

More Info: https://www.economicknight.com/azpodcast/

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Apr 21, 2020

Nostalgia in Hollywood Marketing, Mad Men, & Storytelling in Sales

- BRT S01 EP11 4-19-2020

MB on Sales and Storytelling, Mad Men TV Show Business Lessons from Westworld TV Show (on HBO).

 

Topics This Week

  • Nostalgia from 2 Greek words; nostos, meaning “to return home,” & algos, meaning “pain.”
  • Mad Men - Advertising uses Nostalgia, in hopes viewers will feel old Emotions from the past
  • Disneyland & Hollywood are famous for trying to create lifetime clients thru Emotion & Nostalgia
  • Westworld - Power of Storytelling in Marketing & Showmanship
  • Morality of the Product & Corporate Risk

 

 

In the Mad Men (TV Show on AMC) episode from season 1 called ‘The Wheel’, Don Draper compares a slide viewer to a carousel, and then a time machine. The slides are taking you back to a better time when everything was good. He talks of the power of nostalgia, and the emotions we carry for the past.

The word nostalgia comes from two Greek words; nostos, meaning “to return home,” and algos, meaning “pain.” In modern times, defined as a feeling of pleasure, and also slight sadness when you think about things that happened in the past. When we yearn for the past, we want to re-capture the magic, the old emotion we once felt.

 

Hollywood uses nostalgia, even banks on it that viewers will feel old emotions from the past to connect with new movies, merchandize, theme parks, etc. This is why remakes, reboots and sequels are so popular. There already is a built in audience connected to the story. They use a technique in marketing called ‘anchoring’. Something emotional a prospect or client can connect to.

 

Corporate Brands like Disneyland or McDonalds are famous for trying to create ‘cradle to grave’ clients. These are customers who went as a kid, and bring their kids as an adult, and even later, their grandkids. The Lifetime Value of a Customer could be huge when it comes to all the products and marketing one could consume from t-shirts to fast food, or toys. This creates a marketing synergy between the movie and the merchandize.

 

The HBO show, Westworld has a running theme of the power of story. The clientele pay a lot to enter a fantasy world and be part of the story. Just like Don Miller mentions in Storybrand book, people yearn for the transformation, and experiences or people who will help them achieve this. Disneyland understands this so well, that even the entry to the park is carefully constructed. You enter on Main Street, to relive a better and simpler time.

 

Westworld 6 Business Lessons:

  1. Power of Storytelling in Marketing & Showmanship
  2. Morality of the Product – Clients may use the product different than Intended
  3. Corporate Risk – Chaos Theory of a questionable product does not take down the Co.
  4. Financing – Managing relationships with Your Investors & Board
  5. IP / Intellectual Property – Have to Guard your Company Secrets and Tech
  6. Control – Who really Controls the Company? The Board or the Managers who know how to run things – careful not to have Concentrated Power in a Manager

 

 

If you enjoyed this show, you may like:

https://brt-show.libsyn.com/size/5/?search=marketing

BRT Hollywood: HERE

 

Sales / Marketing Topic:

https://brt-show.libsyn.com/category/Sales-Marketing-Networking-HR

 

 

Thanks for Listening.

Please Subscribe to the BRT Podcast.

 

 

Business Roundtable with Matt Battaglia

The show where EntrepreneursHigh Level Executives, Business Owners, and Investors come to share insight and ideas about the future of businessBRT 2.0 looks at the new trends in business, and how classic industries are evolving

Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more… 

BRT Podcast Home Page: https://brt-show.libsyn.com/

‘Best Of’ BRT Podcast: Click Here

BRT Podcast on Google: Click Here

BRT Podcast on Spotify: Click Here                   

More Info: https://www.economicknight.com/podcast-brt-home/

KFNX Info: https://1100kfnx.com/weekend-featured-shows/

 

Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.