Apr 21, 2020
Nostalgia in Hollywood Marketing, Mad Men, & Storytelling in Sales
- BRT S01 EP11 4-19-2020
MB on Sales and Storytelling, Mad Men TV Show Business Lessons from Westworld TV Show (on HBO).
Topics This Week
- Nostalgia from 2 Greek words; nostos, meaning “to return home,” & algos, meaning “pain.”
- Mad Men - Advertising uses Nostalgia, in hopes viewers will feel old Emotions from the past
- Disneyland & Hollywood are famous for trying to create lifetime clients thru Emotion & Nostalgia
- Westworld - Power of Storytelling in Marketing & Showmanship
- Morality of the Product & Corporate Risk
In the Mad Men (TV Show on AMC) episode from season 1 called ‘The Wheel’, Don Draper compares a slide viewer to a carousel, and then a time machine. The slides are taking you back to a better time when everything was good. He talks of the power of nostalgia, and the emotions we carry for the past.
The word nostalgia comes from two Greek words; nostos, meaning “to return home,” and algos, meaning “pain.” In modern times, defined as a feeling of pleasure, and also slight sadness when you think about things that happened in the past. When we yearn for the past, we want to re-capture the magic, the old emotion we once felt.
Hollywood uses nostalgia, even banks on it that viewers will feel old emotions from the past to connect with new movies, merchandize, theme parks, etc. This is why remakes, reboots and sequels are so popular. There already is a built in audience connected to the story. They use a technique in marketing called ‘anchoring’. Something emotional a prospect or client can connect to.
Corporate Brands like Disneyland or McDonalds are famous for trying to create ‘cradle to grave’ clients. These are customers who went as a kid, and bring their kids as an adult, and even later, their grandkids. The Lifetime Value of a Customer could be huge when it comes to all the products and marketing one could consume from t-shirts to fast food, or toys. This creates a marketing synergy between the movie and the merchandize.
The HBO show, Westworld has a running theme of the power of story. The clientele pay a lot to enter a fantasy world and be part of the story. Just like Don Miller mentions in Storybrand book, people yearn for the transformation, and experiences or people who will help them achieve this. Disneyland understands this so well, that even the entry to the park is carefully constructed. You enter on Main Street, to relive a better and simpler time.
Westworld 6 Business Lessons:
- Power of Storytelling in Marketing & Showmanship
- Morality of the Product – Clients may use the product different than Intended
- Corporate Risk – Chaos Theory of a questionable product does not take down the Co.
- Financing – Managing relationships with Your Investors & Board
- IP / Intellectual Property – Have to Guard your Company Secrets and Tech
- Control – Who really Controls the Company? The Board or the Managers who know how to run things – careful not to have Concentrated Power in a Manager
If you enjoyed this show, you may like:
https://brt-show.libsyn.com/size/5/?search=marketing
BRT Hollywood: HERE
Sales / Marketing Topic:
https://brt-show.libsyn.com/category/Sales-Marketing-Networking-HR
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